07.22.2015
Melissa Data, a leading provider of global contact data quality and address management solutions, today announced new international de-duplication capabilities in its MatchUp tool, solving the challenge of duplicate customer data for businesses working with a worldwide customer base. MatchUp is now capable of parsing addresses worldwide, a complex process that recognizes vast differences in international customer data fields and how they are input to a data warehouse. MatchUp already incorporates capabilities for the United States and Canada; its initial global functionality will handle data for Australia, Germany and the United Kingdom with other countries to follow.
“Adding international capabilities to MatchUp is another step in globalizing our tools and services, enabling ideal customer data management in a worldwide business environment. Coupled with a full slate of data quality operations, such as profiling, cleansing, verification and enrichment, these processes work together to fuel master data management, optimizing global customer information from the moment it enters the data warehouse,” said Bud Walker, Vice President of Enterprise Sales and Strategy, Melissa Data. “By matching and eliminating duplicate data, information is consolidated seamlessly across an organization, creating a single, 360 degree view of the customer. This is more essential than ever as businesses work across international markets, where customer data can reside in any branch office or be generated from any part of a multi-national organization.”
Melissa Data’s flexible, modular tools manage the entire lifecycle of the customer and include disruptive pricing that allows businesses to embrace global data quality operations. MatchUp’s international capabilities are available as a multi-platform programming API for easy integration into custom data quality applications. By incorporating a comprehensive selection of fuzzy match algorithms, MatchUp enables users to de-dupe files in different formats with different name and address structures without having to reformat data. This enables a critical advantage in international customer data management, which becomes exponentially more complex based on a range of anomalies in fielded data that varies from country to country.
Utilizing deep domain knowledge of names and addresses, MatchUp can granularly identify matches between names and nicknames, street/alias addresses, companies, cities, states, postal codes, phones, emails, and other contact data components. Melissa Data’s international matching engine, developed based on decades of data quality expertise, has further adapted these algorithms to accommodate different languages in Unicode. To download a free trial of Melissa Data’s MatchUp tool, click here or call 1-800-MELISSA (635-4772).
melissadata.com
