06.12.2015
Gartner Digital, the market leader in North American digital online stationery design licensing, announces a new and expanded range of products, program and eCommerce solutions to revolutionize the online stationery marketplace.
The company provides both exclusive and best-selling designs, licensed through some of the nation’s largest retailers and leading websites. Gartner Digital has added over 1,500 fresh new designs to their 2015-2016 catalog, and now offers more than 3,000 styles ranging from traditional to trend-forward.
With one of the industry’s largest digital design libraries, the company is expanding its Gartner Digital Design Licensing Program, offering its everyday and seasonal design template collections to major retailers and photo platform providers, to be used in digital stationery, photo cards, greeting cards, invitations, announcements, photo collages, borders, banners, posters, and photo book designs. Gartner Digital templates are available for most major consumer and retail platforms, including online, social, kiosk, and mobile platforms.
Building on their expertise in the marketplace, Gartner Digital is also announcing an innovative framework and platform technology license for online stationery vendors. These new technology-licensing programs allow the company to partner with customers looking for a comprehensive end-to-end eCommerce personalization solution, as well as customers looking to simply plug select tools into their current site.
Gartner Digital’s Online Personalization Framework (OPF) is a new technology library featuring a best-in-class personalization tool, and supporting design import capability — allowing online stationery vendors the ability to offer fast, easy to use on-site personalization.
This unique technology library features:
· ‘Real time/on design’ WYSIWYG personalization
· Complete (selectable) font control with an expanded font library
· Rapid on-screen rendering and visualization
Javascript API integration for existing websites allows customers to preserve their current investment in existing workflow and shopping experience . The personalization tool can also be coupled with Gartner Digital’s cloud services to provide rapid rendering of final printer output files.
Additionally, as part of the (OPF) technology, the company is offering its Design Manager tool, which allows designers to directly import and publish new designs to the platform with ease, eliminating the need for manual coding. The Design Manager includes programs for converting existing design libraries, as well as visual proofing/editing tools allowing template designs to be imported and available for sale in a matter of minutes.
For eCommerce vendors selling or desiring to increase their sales of online stationery, the Gartner Personalization Platform is a new-generation stationery system that includes everything a retailer needs to rapidly enter and succeed in the online stationery market:
– A custom UI design to conform with the partner’s brand guidelines
– Unique and best-selling sets of custom stationery and photo card designs
– Full life event card sets
– Year round assortments for both Everyday and Seasonal designs
– Digital assortment planning
– Life event planning tools & shoppable inspiration boards
– Cross-selling and aftermarket direct response selling tools
– Sales reports, analytics, and an integrated shopping cart
This complete ‘plug and go’ website features a fully scalable cloud service-hosted computing infrastructure, and audited system security, with the ability to scale both the number of rendered image transactions and volume of eCommerce orders to meet the needs of any size retailer.
In addition to providing an extensive library of innovative designs, groundbreaking platforms and tools, Gartner Digital is also one of the few digital licensing vendors to provide customers with regular Trend Reports. Issued several times per year with information gathered through worldwide in-field trend tours, these valuable reports offer unique point of view, with trend interpretations and design examples specifically applied to the digital stationery marketplace.
For more information and partner inquiries on Gartner Digital products, contact Terry Dickson, Vice President/Gartner Digital tdickson@gartnerstudios.com 801-949-8899.
gartnerstudios.com
