By Cassandra Balentine
CoreMedia is a digital experience company that focuses on powering the online strategy of organizations across varied industries.
Established in 1996, the company is headquartered in Hamburg, Germany, with additional offices in the U.S., the U.K., and Asia. It currently employs a global staff of 148, serving clients that include worldwide brands such as Australian Broadcasting Corporation, BILD, CLAAS, Continental, Deutsche Telekom, Henkel, Internet Broadcasting, Office Depot, and Telefonica Germany.
A privately-held organization, the company does not disclose its annual revenue.
The company partners with customers to connect them with audiences wherever they are by integrating digital, ecommerce, and social media assets; accelerating time to market, and increasing the productivity of business users. “Our solutions also help transform ecommerce stores by infusing visually compelling and immersive content into the online customer experience, resulting in increased engagement, sales, and loyalty,” comments Doug Heise, global product marketing director, CoreMedia.
New Capabilities
This Spring, CoreMedia introduced the latest edition—version 8—of its flagship omni-channel digital experience platform. CoreMedia 8 is designed for companies to deliver differentiating online digital experiences that engage customers across all channels and provide the foundation for a digital strategy that can create sustainable, profitable growth.
“It empowers digital marketing and editorial teams to collaborate in real-time to create and deliver personalized online experiences across any digital channel or device. CoreMedia 8 also ensures control for technical teams with a proven and secure platform that enables them to start quickly and grow without limits,” says Heise.
The platform supports a range of online objectives. Seamless omni-channel experiences are designed to engage customers more deeply with personalized and adaptive experiences that unite siloed business processes and connect all digital touchpoints in the customer journey.
The updated solution also provides intuitive content creation. Its information-based user interface, CoreMedia Studio, is designed entirely for the post-PC world, enabling business users to efficiently design, preview, and deliver omni-channel digital experiences. “It gives business users significant creative flexibility without constant support from IT,” says Heise.
The platform also incorporates a new paradigm for collaboration that includes fast and flexible collaboration tools for informal, everyday production tasks as well as pre-built workflows for more formal publication and translation processes.
CoreMedia 8’s multi-site publishing capabilities enables cost savings, the ability to compete globally, and ensure consistent brand messaging with powerful, multi-site and multi-language functionality.
The updated solution also features frictionless ecommerce, integrated social media, contextual content, incremental innovation, and flexible deployment.
The features in the updated version 8 are based on the company’s recognition that the definition of online publishing has expanded and the online ecosystem has become more complicated and diverse. “It is no longer enough to simply publish content to websites,” says Heise. “The digital experiences people now have on their mobile phones, rich Web applications, and conversations aided by social media are vital to a company’s growth and profitability. This represents an extraordinary opportunity for companies that know how to work effectively and leverage their internal and external resources to deliver relevant omni-channel digital experiences,” he adds.
The release follows CoreMedia 7, which launched in February 2013. “It is important to know, however, that CoreMedia customers do not have to wait until the next major release to get access to new features and product enhancements,” says Heise.
The company adheres to the continuous delivery philosophy in product development. “For companies that prefer to innovate on a more frequent level than 18 to 24 months, they can submit a request to be included in incremental releases, which adds new functionalities and are provided in an agile development and delivery model every six weeks for the first year after general availability; every 12 weeks the second year; and twice the third year,” he explains.
Further, CoreMedia ships with continuous integration and deployment automation tools right out of the box, making updates to infrastructure a seamless experience.
Omni-Channel Solution
Designed to meet the needs of marketers, media publishers, and ecommerce business users, along with their IT teams and developers, CoreMedia 8 enables its clients to increase conversations and reach by delivering dynamic, relevant digital experiences across all channels.
CoreMedia supports companies in all industries that do business online, but it offers particular expertise in media, telecommunications, manufacturing, government, healthcare, and financial services.
At press time, Heise estimated that the platform had approximately 143 customers, many of which support multiple brands as well as regional and departmental sites, and support software as a service solutions, bringing its install base closer to 250.
The CoreMedia 8 update is now available, and already in use by select customers. SW
