12.17.2015
Celltick, a global leader in home screen marketing, announced that VisionMobile, a leading analyst company tracking major trends and changes across the app economy, mined Celltick’s wealth of behavioral data for their latest report entitled, “Android Usage Trends.” A full report can be seen here: http://bit.ly/1Z2zzaD
Among the key findings: the vast majority of smartphones in Asia (71 percent) and the Middle East and Africa continue to be configured with English. Facebook might be ubiquitous, but Facebook Messenger is only popular on low-end phones; amongst the higher-end handsets, Skype is the most common application installed.
Celltick’s Start product enhances the user experience on Android handsets by presenting users with what they want on the startscreen of a phone making it easier to use and tailored to the individual. Users can check status updates by simply glancing at their screens, and launch preferred apps. These capabilities have the effect of gathering information on how users interact with their phones. When combined with additional Celltick details including phone models, network utilization and regional usage patterns, VisionMobile’s analysis reveals key insights that device manufacturers, mobile operators, and developers can utilize to guide strategic decisions and enhance their business.
“Analyzing Celltick’s rich behavioral data was a productive exercise, leading to some fascinating conclusions about how, and why, people are using Android smartphones today,” said Ramgopal Vidyanand, VP Marketing& Business Development, Celltick. “With these insights, players across the mobile ecosystem will be better empowered to reach and engage mobile users more meaningfully, creating new revenue streams while helping to maximize existing ones.”
“Celltick’s data analytics platform has been able to provide us with rich data at unprecedented detail, enabling us to see how Android phones are really being used in the field” said Bill Ray, Senior Analyst with VisionMobile, “the global nature of Celltick’s customer base enabled us to compare countries, and see how cultural and network differences impact phone use, and uncover some real surprises in the process”.
Device manufacturers, mobile operators and app developers can all benefit from VisionMobile’s analysis based on Celltick data. For example, a device manufacturer may identify a particularly prevalent usage case (like social media or music), and market specifically to this niche; a mobile operator may determine the optimal way to reach and engage audiences in a particular region; or, an app developer may identify which language supports are the highest priority in the geographies they are targeting.
Additional findings from VisionMobile’s report include:
● Smartphone users in India interact with their phones more than twice as often as their European counterparts. Indian users unlock or glance at their phone up to 36 times an hour, compared to a peak of 16 times an hour in the U.S.
● New versions of Android often take time to expand in key mobile growth regions, with only six percent of South Asia users currently deploying it.
● Brazilians spend almost three-quarters of their time on Wi-Fi networks, which is a reflection of their urban lifestyle; in contrast, the Japanese use cellular connections 65 percent of the time, thanks to cheap and fast cellular data network investments alongside slow Wi-Fi deployment.
● Americans aren’t as addicted to Wi-Fi as they appear, spending only 55 percent of their time over Wi-Fi, the rest on cellular networks.
visionmobile.com
