Established in 2009, Bonitasoft provides open source business process management (BPM) software. Today, the company employs more than 140 people in the U.S. and Europe.
Bonitasoft’s goal is to “democratize” BPM by providing a flexible, but powerful suite to businesses of all sizes and industries. In addition, its open source community delivers an ecosystem of connectors for nearly any application or system. With it, organizations can model, automate, and optimize process workflows across a variety of areas including finance, human resources, sales, marketing, and supply chain management. It boasts over 2.75 million downloads, more than 975 customers, and a community of over 60,000 contributors.
Mac McConnell, VP of marketing, Bonitasoft, describes the company’s flagship offering, Bonita BPM, as a complete, open source BPM solution that builds on the company’s vision so that process owners at all levels, in all organizations, can take greater control over improving their operation performance. “With Bonita BPM, organizations create custom, process-driven business applications to manage core processes,” he adds.
Property Processing
The company recently announced a major customer win. Rightmove, a property Web site based in the U.K., made the decision to use Bonita BPM to streamline its internal customer-facing processes and drive improvements in customer service.
Rightmove is a Web-based real estate resource that displays the details of homes for sale or rent to a large online audience. The company says that it has approximately 90 percent of all properties for sale and at any time displays a stock of more than 1,000,000 properties available to buy or rent, worth around 270 billion pounds and serves more than one billion pages a month.
The company plans to implement Bonita BPM in stages, starting with a project designed to improve complaint handling. Later in the year, Rightmove plans to improve other administrative processes and overhaul its sales and delivery processes as part of an initiative to improve customer service and increase the “stickiness” of service.
Before implementing a BPM solution to improve processes, Rightmove set goals of improving customer service, broadening customer engagement, and increasing revenue. It also wanted to fend off competition from niche competitors.
“Rightmove had been using a mix of manual processes and stand-alone systems to manage its internal and customer support processes,” explains McConnell. “It wanted a more integrated approach because it found its customer support process had the potential to be better aligned with other business units. Implementing the appropriate BPM management suite was the key to meeting that goal.”
Rightmove first discovered Bonitasoft through an extensive online search. The operators of the British property portal first downloaded the free Bonita BPM Community Edition, says McConnell. “The company’s BMP needs quickly became more advanced, which resulted in the purchase of a Bonita BPM Performance Edition subscription,” he adds.
Reaching Goals
Rightmove has big plans for improving and growing its successful business. The company is currently the number one property Web site and at press time, ranked the seventh biggest Web site in the U.K., right alongside well-known global brands such as Amazon, eBay, Facebook, Google, Facebook, and YouTube.
With the help of Bonita BPM, the company plans to better manage customer service and further encourage user engagement. Simon Roberts, internal systems development manager, Rightmove Group Ltd., says that Bonitasoft’s flexibility and reactivity as well as its consultative approach and cost effectiveness of it the obvious choice in their search for a BPM suite. SW
Jul2014, Software Magazine
