8.11.16
In a continued commitment to bring marketers the tools they need to deliver world class experiences to their customer, today 3Cinteractive (3C) and Sparkfly announced an integrations partnership.
The integration allows brands to create and distribute relevant mobile offers through 3C’s messaging platform that are seamlessly redeemed at point-of-sale (POS), and provides full end-to-end attribution data from impression to redemption through Sparkfly’s technology platform.
This powerful combination enables one-to-one customer engagements throughout the purchase journey all the way to POS offer redemption.
“We are thrilled to be partnering with Sparkfly and integrating their powerful digital offer management and attribution platform, which builds directly on our ability to connect directly to the consumer,” said Jeremy Martin, SVP, Business Development 3C.
Catherine Tabor, Sparkfly Founder and CEO: “Partnering with a market innovator like 3C allows our joint clients the unique opportunity to distribute highly engaging offers through 3C’s mobile marketing platform, and understand the minute-to-minute impact those offers have in-store with Sparkfly’s attribution tracking capabilities.”
